What does content strategy actually mean? A “Content Strategy” guides your plans for the creation, delivery, and governance of your content. It defines how you are going to use content to meet your ultimate business’ goals and audience’ needs as well. No matter what your business brings in a day or week, there is one thing for marketers’ to-do on their list; create new, relevant and valuable content for your website/blog. A wide variety of contents boosts buying decisions more than users’ reviews.
According to a survey, the most effective content types are; Video (69%), Infographics (50%), Blog Posts (35%), Articles (31%), Case Studies (29%), Research Reports (25%), White Papers (14%), and Podcasts (06%).
The Most Effective Content Type In (%)
- Videos 69%
- Infographics 50%
- Blog Posts 35%
- Articles 31%
- Research Paper 25%
- White Papers 14%
- Podcasts 6%
How to start with a content strategy?
Key elements for developing a content strategy:
Content’s Substance (What kind of content will you produce for your users? and What messages will you use to communicate your target audience?)
Content Structure (In which manner your content is to be prioritized, organized, formatted, and displayed?)
Develop Workflow (What processes, tools, and resources are required to maintain a high level of quality over time?)
Develop Governance (How are the key decisions about your content and content strategy made? And How are changes initiated and communicated?)
Strategies to reach your businesses’ goals
Select social media channels: 87% of B2B marketers use social media to distribute content. Facebook drives 25% of all internet traffic, while LinkedIn is considered as the most effective platform by marketers in social media marketing.
Plan for consistent content: Publishing frequently a fresh and unique content will keep your audience interested and 13 times more likely to see a positive ROI for their content.
Keep an eye on trends: 77% of marketers feel confident using data-driven methods to watch trends constantly and make better predictions.
Optimize for mobile engagement: With the increasing use of mobile devices by the users,
failing to optimize mobile engagement can be detrimental to any campaign.
Document everything: Recording plans and progress may double your business’ success at tracking ROI by analyzing what works and what doesn’t for a specific set of goals.
When you need a content strategy?
Even if you are producing large numbers of content, but still not getting a result you expect then the content strategy is the right tool for you. It can help you to manage content as a business asset and look for process improvements and efficiencies. Your content must be measurable and produce a Return on Investment (ROI).
A content strategy is only effective when it is clearly communicated to all users and consistently implemented. An effective content strategy protects you from social media and PR crises by building an emotional connection with your audiences and creating a community of fans. Building an effective content strategy is not a rocket science, but it can be quite challenging for marketers to implement.
Why do businesses need to build a content strategy? and what are the benefits of investing in developing a content strategy?
According to “Content Marketing Association”, 68% of consumers go through the content from brands they like.
The biggest challenge of marketing is to produce positive ROI. Most effective B2B marketers now spend 39% of their budget on content marketing. And 63% of marketers spend less than one-tenth of their budget on content marketing strategy.
When your budget is limited, then it becomes more important of knowing which kind of content is the most effective. While allocating your budget, you must consider following content tactics to drive great ROI from your efforts:
- Paid Advertising (social ads on popular channels, Search Engine Marketing)
- Mobile-friendly Content (easy to engage with and share on a variety of devices)
- Expert Content (helps in making brand more authoritative and knowledgeable voice)
- Branded Content (helps customers to make buying decisions and increase brand loyalty)
- Outsourced Content (improves web-traffic and impressive and shareable content)
However, product’s experience is more valuable than the product itself. Customers’ experience with any brand or product begins at the time when they initially engage with its content. In this regard, you need to build a strategy to make your content more compelling and more shareable. It would definitely help your brand to recognize your customers and your business will take off without any hurdle in the future.